Who Is Bending Spoons? The AOL and Vimeo Owner That Just Went Public

Bending Spoons has quietly become one of the tech industry’s most influential yet under‑the‑radar players. Founded in Milan in 2013 by Luca Ferrari and a handful of former engineers, the company started out building simple mobile games and utilities. Within a few years it expanded its portfolio to include a photo‑filter app, the video‑editing platform Splice, a popular flashlight tool, and dozens of other consumer‑facing products. Collectively, these apps have reached more than one billion users worldwide, giving Bending Spoons a massive, albeit hidden, user base.

The turning point came in 2025 when the firm announced two high‑profile acquisitions: AOL and Vimeo. In the first quarter of 2026, Bending Spoons bought AOL for roughly $1.6 billion, aiming to integrate its advertising network and legacy content assets into a modern, data‑driven platform. A few months later, the company closed a $1.2 billion deal for Vimeo, adding a robust video‑streaming infrastructure and a suite of creator tools to its arsenal.

Shortly after sealing the deals, Bending Spoons pursued a public listing through a SPAC merger with XYZ Capital. The combined entity began trading under the ticker BEND, and on debut day the stock jumped 12 percent, valuing the company at about $8 billion. According to its 2025 financial report, Bending Spoons generated $2.4 billion in revenue and posted a net profit of $340 million, underscoring the profitability of its diversified product mix.

What sets the company apart is its data‑centric development approach and a deliberately low‑profile corporate culture. Employees enjoy considerable autonomy, which fuels rapid experimentation, while the firm keeps its marketing and PR activities deliberately minimal. This strategy has allowed Bending Spoons to grow without attracting the intense scrutiny that rivals often face.

Acquiring AOL and Vimeo is more than a simple expansion—it’s a strategic move to bridge media, entertainment, and advertising technology. Future plans include AI‑powered content creation tools, cloud‑native video services, and a new generation of mobile games. If these initiatives succeed, Bending Spoons could transition from a behind‑the‑scenes app builder to a central hub of the digital ecosystem.

Source: TechCrunch

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Who Is Bending Spoons? The AOL and Vimeo Owner That Just Went Public