X Ditches ‘Misaligned’ Revenue Sharing for New Original Content Rewards

X has announced the shutdown of its long‑running Revenue Sharing program, calling it “misaligned” with both creator expectations and the company’s broader strategy. The decision creates a short‑term ripple among the thousands of users who relied on the payout model, but X is replacing it with a fresh incentive system called Original Content Rewards.

The new rewards framework ties payouts to a proprietary scoring algorithm that evaluates engagement metrics such as watch time, interaction rate, and content originality. Creators who accumulate high scores each month will receive a mix of cash bonuses and platform advertising credits. X argues that this shift will motivate producers to focus on higher‑quality, evergreen material rather than short‑term virality.

To smooth the transition, X has opened a dedicated support line for the more than 10,000 creators who were part of the previous program. The company emphasizes transparency, promising that the scoring criteria will be publicly documented and regularly audited to prevent bias.

Industry analysts view the move as a strategic pivot toward a more sustainable revenue model that can attract advertisers and large brands seeking stable, brand‑safe content. Some independent creators, however, warn that the new system’s thresholds remain opaque and could jeopardize income stability for smaller accounts. In response, X has pledged to iterate on the reward mechanics during the next quarter, incorporating feedback from its creator community.

Overall, X’s replacement of its revenue sharing scheme with Original Content Rewards marks a significant turning point for the platform’s creator ecosystem. Whether the change will boost content quality and long‑term earnings for creators will become clear as the new program rolls out over the coming months.

Source: TechCrunch

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