Snap CEO dodges Specs preorder query during Q2 earnings call

During Snap’s second‑quarter earnings call, analysts pressed CEO Evan Spiegel for an update on the pre‑order status of the company’s upcoming AR glasses, codenamed Specs. Spiegel sidestepped the direct question, shifting the conversation toward the broader development timeline.

The CEO explained that the product is still in an early refinement stage, emphasizing that achieving a perfect blend of hardware, software, and design takes time. When asked when mainstream consumers might start buying the glasses, Spiegel replied, “I don’t expect mass‑market adoption until the end of the decade.” This outlook runs counter to some analysts’ expectations that Snap could capture a sizable share of the augmented‑reality market much sooner.

In the same call, Snap highlighted a 12 percent year‑over‑year increase in advertising revenue for Q2 and a steady rise in daily active users, underscoring the platform’s continued growth despite the uncertainty surrounding Specs. Spiegel reiterated that the AR ecosystem is still maturing and that Snap’s investments in this space are part of a long‑term strategy rather than a quick win.

Investors remain uneasy about the lack of concrete timelines for Specs’ preorder rollout and wonder how the delay might impact the company’s financial outlook. By refusing to pin down a specific launch window, Spiegel kept the market’s focus on Snap’s broader vision for immersive experiences, while also acknowledging the challenges ahead.

Looking forward, industry watchers anticipate that Snap will provide more tangible updates in the next quarter, potentially unveiling prototype demonstrations or limited‑pilot programs for Specs. Until then, the company’s commitment to AR remains clear, even if the path to widespread consumer adoption appears longer than many had hoped.

Source: TechCrunch

ETİKETLER