India’s MoEngage Bets on Millions of AI Agents for Marketing’s Future

Indian tech firm MoEngage is betting on the future of marketing being in the hands of millions of AI agents. The company has gained access to technology that assigns AI agents to individual customers through an all-cash deal. This technology enables the assignment of a dedicated AI agent to each customer, allowing businesses to provide more personalized and effective marketing experiences. MoEngage’s move reinforces expectations that AI will play a significant role in the future of marketing.

Source: TechCrunch

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India’s MoEngage Bets on Millions of AI Agents for Marketing’s Future