
Instagram is taking aim at streaming services like Netflix and Amazon Prime Video, setting its sights on living room viewing. The company is introducing longer-form, episodic, and live formats to its TV app, aiming to keep users engaged for longer periods. This move highlights Instagram’s focus on video content and its goal to increase user screen time. With this step, the company is looking to gain a significant share in the streaming services market.
Source: TechCrunch
Instagram Takes on Streaming Services with Longer-Form Content
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