
A recent survey has found that around 60% of US consumers are put off by the mention of ‘AI’ in brand messaging. This is despite companies increasingly viewing AI search as a key referral channel. The findings suggest that consumers are wary of AI-generated answers, highlighting the need for businesses to reassess their communication strategies. As AI technology becomes more prevalent, companies must balance the benefits of AI with the need to build trust with their customers.
Source: TechCrunch
60% of US Consumers Find ‘AI’ in Brand Messaging Off-Putting
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